งาน MSN Market Lead, Thailand – Microsoft

Job posting title: Market Lead – MSN – Thailand

Location: Thailand (Bangkok)

The Market Lead is a key member of the Global Operations team, one of Microsoft’s most dynamic international business groups. As the leader in and face to market and a member of the local Microsoft subsidiary, you are responsible for the overall availability and quality of all forms of content (eg. text, audio, images, video, data) for Windows applications (News, Sports, Finance, Weather, etc) on multiplatform devices (PC, tablet, phone) and on the web.

Our products are created to acquire and engage with users and have them loving their content experiences on Windows. We are partnering with the best Media companies around the world. We have the best engineers to develop these unique products and experiences.

You are responsible for the products, user experience and quality of what we deliver to Thai users. You are the primary connection with content and data partners from the on and offline media in your markets. You lead business development on content partnerships and represent MSN at a national level within the industry.

You own the budget (people and content). You support the monetization and business goals of your market. You partner with the local sales representatives and you are a key contributor to their success.

You are in charge of developing and executing a content plan in synch with the overall business plan, as defined by the Global Storefronts Operations leadership team. You lead the local acquisition of content and data aligned to the overall division’s goals. You leverage content from global deals to enrich user experience. As new platforms and content emerge, you work with key internal and external stakeholders to identify opportunities to use those platforms for distribution of content and make recommendations for wider action. You are an ambassador of change throughout the organization, identifying key change initiatives to streamline content development, publishing and business operations.

 

Your primary goals are as follows:

1.      Ensure growth of our audiences and user engagement, including increasing new and returning users, editorial click through, volume of sessions and duration by user. You focus on web page views, video views, share of online minutes and page views per unique users.

2.      Revenue focus, work with local sales and continually look for innovative ways to maximize revenue for the Thai market

3.      Support Microsoft online store via promotional activities on our websites and in the future supporting in product and site management as needed

4.      Support Microsoft App and other initiatives to achieve the needed goals

 

Key Responsibilities

• Deliver “best in class” high-quality content experiences on Windows devices and on the web to Thai users

• Quality of tone and content is essential to ensure MSN is a work safe and diversely appropriate product

• Manage the MSN Editorial teams

• Build audience and engagement and support monetization of product inventory

• Lead editorial partnerships, negotiate and deal with top level Media groups

• Work closely with the engineering team, including the regional local Program Manager

• Leverage the Microsoft online products (eg. Outlook, Skype) to maximize audience

• Connect with the Microsoft subsidiary and support activity to grow Windows apps

• Establish and achieve audience and quality metrics and performance goals

• Guide and support Advertising & Online team monetization of MSN products

• Provide market expertise in consumers’ adoption and usage (content, technology)

• Own budget and content agreements for MSN products

• Support global management in business operations, analytics and management reporting

 

Knowledge and Experience

• Strategic visionary and seasoned media leader with management roles in content publishing

• Proven track record of building successful publishing properties across media and platforms

• Passion for online media and demonstrable understanding of audience trends and competitors

• Clear understanding of how to attract, engage, maintain & monetize audiences

• Substantial business development, contracts and content acquisition experience

• Demonstrated ability to lead direct and virtual teams, locally and internationally

• Experience in working in matrix organizations and with remote team members

 

Technical/Functional Skills

• Demonstrable skills in media business leadership

• Skilled in editorial operational roles

• Experience of publishing systems and CMS

• Skilled in MSFT consumer software, especially Excel

• Strong analytics skills in multiple tools (eg. Chartbeat, Omniture)

• Strong project management skills

• Strong interpersonal, communication and presentational experience

• Excellent command of both English and Thai language

• Outstanding presentation and communication skills

 

Personal Attributes/Interpersonal Skills

• Deep knowledge of at least the Thai media and culture

• Passion for consumers, technology and premium quality products

• Highly effective influencer at senior level

• Mature and co-operative style with partner organizations and teams

• Strategic and creative thinker, uniting “big picture” ideas with practical execution

• Commitment to delivering results

• Excellent diplomatic and relationship management skills

• Flexible and positive in responding to fast-moving environments

• Energetic, enthusiastic, charismatic and inspirational

• Asks for and listens to feedback and suggestions, a continuous improvement mentality